Mixteca

Mixteca is a new cocktail bar located at 1 Cornelia St, in the heart of the West Village. Specialising in cocktails that reflect the heritage–honest flavours, time-honoured techniques, and premium agave spirits of the Mixteca region.

Branding & Identity

Art Direction

Typography

Inspired by the home town of Victor Lopez, a Puebla-born bartender. A rich colourful city famous for its Marigolds, painted Talavera tiles and ceramics, all of which are reflected in the brands identity. Colours are slightly faded and sun kissed capturing the tactile feel of the architecture. The logo is inspired by the handprinted signs found throughout the city. Mixteca, born in Puebla, made in New York.