Peligroso

A tequila that captures the sun, sea and surf of California, with a hint of Mexican flare. Mexican spirit, California soul.

Branding & Identity

Art Direction

Packaging

Inspired by surf culture and Mexican tequila, Peligroso is a spirit with a care free attitude, free to enjoy life with a passion. A mix of surf design and more conventional tequila cues, the logo is a playful agave surfboard, while the type takes inspiration from Mexican type and traditional tequila. Set to the backdrop of the fantastic colours of the SoCaL sunsets.