Pop Caviar

Pop celebrates caviar, from the Pop of the caviar and champagne cork to the sustainable farming and quality welfare of the Sturgeon. The brands philosophy, good caviar for good people.

Branding & Identity

Packaging

The inspiration behind Pop were its two founders, two young friends who just happened to own a sturgeon farm. They wanted a brand that celebrated caviar, making it more accessible so that everyone could enjoy a taste of luxury. The double headed fish represents their partnership and passion, combined with a bright colour palette and clean design, the results are a brand that really POPs.